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The Best Amazon Jewelry for Every Budget in 2022 2

The right accessories can take any outfit to the next level. Whether it’s a pair of earrings that add a pop of color or a necklace to add another layer to your look, jewelry is an easy way to make the most out of your wardrobe.

The best part about jewelry is that, between costume rings and necklaces, handmade bracelets and anklets and splurge-worthy options across the spectrum, there’s something for everyone at every price point. It can be easy to get consumed in the search with so many choices out there, so we rounded up a few of the best jewelry pieces available on Amazon for every budget to help you get started.


14K Gold Ear Climber Earrings

14K Gold Ear Climber Earrings

These climber earrings only require a single piercing while giving the illusion of a whole row. When you put them in, just rotate, secure it with a squeeze and voila! You’ve got a one-of-a-kind look.

One reviewer calls these earrings “pandemic-friendly” because they don’t get caught on face mask ear loops. “With all the Zoom meetings, I care more about my earrings than my pants,” they said. “These are pretty, easy to wear and cannot be tugged on by kids.”

 

Attractto Sunflower Anklet

Attractto Sunflower Anklet

You may be familiar with anklets from your childhood, but the accessory is coming back in style in a tremendous way this year. This sterling silver option features a dainty sunflower charm at the end, adding a cute and playful element to your look. It is also available in five additional sunflower styles.

 

Loyata Dainty Ankle Bracelet

Loyata Dainty Ankle Bracelet

If you’re looking for something a bit simpler, try this dainty double layer option. It’s not just the perfect anklet for any occasion, but over 2,700 verified Amazon shoppers gave this pick a glowing five stars.

One person wore it every day (and everywhere — including the lake, pool and shower) for five months and it still looked brand new months later. “I was gathering some jewelry to clean and noticed that it didn’t need cleaning!” they wrote.

 

Handmade Dainty Sterling Silver Gourmet Chain Bracelet

Handmade Dainty Sterling Silver Gourmet Chain Bracelet

This small sterling silver chain bracelet pairs well with any outfit and even other bracelets! With a 4.3-star average rating, reviewers agree this dainty bracelet is cute, durable and perfect for everyday wear.

 

Kendra Scott Nola Pendant Necklace

Kendra Scott Nola Pendant Necklace

This necklace features an eye-catching iridescent pendant at the center. It also comes in rose gold and rhodium. It boasts an impressive 4.8-star average rating and one person described it as a “classic wearable piece.”

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commodity

The Best Amazon Jewelry for Every Budget in 2022

The right accessories can take any outfit to the next level. Whether it’s a pair of earrings that add a pop of color or a necklace to add another layer to your look, jewelry is an easy way to make the most out of your wardrobe.

The best part about jewelry is that, between costume rings and necklaces, handmade bracelets and anklets and splurge-worthy options across the spectrum, there’s something for everyone at every price point. It can be easy to get consumed in the search with so many choices out there, so we rounded up a few of the best jewelry pieces available on Amazon for every budget to help you get started.


Best Amazon jewelry

M Mooham Dainty Layered Initial Necklaces

M Mooham Dainty Layered Initial Necklaces

With a 4.6-star average and over 7,100 verified five-star ratings, this pre-layered necklace gives off the impression that you put a lot of effort into your accessories with a fraction of the work. The paper clip chain and initial charm will tie together any outfit.

 

Gold Knuckle Rings Set

Gold Knuckle Rings Set

Stacking rings are an easy and fun way to some edge to your outfit. This Amazon’s Choice set of 10 rings comes in various sizes, so you can stack in any way you’d like to create a look that’s unique to you. “I LOVE these rings — super affordable and they look cute,” one reviewer raved. “Just use them for anything; they’re totally appropriate.”

 

Acrylic Earrings Set

Acrylic Earrings Set

There’s no such thing as having too many pairs of earrings. Therefore, this set of nine is a must-have! There’s a pair for every occasion with different combinations of textures, prints, shapes and colors. After purchasing the set for a beach vacation, one reviewer said, “They are so lightweight, you hardly feel them on, but [they] still have a dramatic effect.”

 

Momol Sideways Initial Necklace

Momol Sideways Initial Necklace

For every “Schitt’s Creek” fan out there, you might recognize the design of this necklace. It’s similar to the one Alexis Rose sports for most of the series. It boasts a 4.5-star average and has over 5,100 verified five-star ratings. One reviewer shared that they wear the necklace everyday — even when they shower. That said, they also mentioned that the quality has held up beautifully!

 

Pavoi 14K Gold Hoop Earrings

Pavoi 14K Gold Hoop Earrings

As an owner and everyday-wearer of these bestselling gold hoops, I can’t rave enough about how much I love them. They’re lightweight, complement any outfit and hold up well over time for the price. They come in white, rose or yellow gold in three different sizes.

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The Best Amazon Gold Jewelry Jewelry of 2022 5

While Amazon might not be the first place you think of when it comes to jewelry, it turns out that the massive e-retailer has quite the selection. Particularly if you’re wanting to try your hand at a trend, it’s a great place to start—and for those wanting to drop a bit more on an investment piece, you can find jewelry from higher-end lines like Kate Spade New York and Ross-Simons. 

Along with style, when shopping for gold jewelry on Amazon, you’ll want to keep material and finish top of mind. No one wants to get a rash or green skin from jewelry, so be sure to opt for pieces that are either solid gold or gold that’s been plated over a non-alloyed metal like sterling silver or stainless steel. This will help ensure that your piece lasts for longer than just a season.

With that in mind, keep reading for the best gold jewelry pieces on Amazon, along with some help from stylist Amanda Wood.


Zealmer Retro 12 Zodiac Old English Letter Necklace

Say it loud and clear with this zodiac nameplate necklace, which has vintage-inspired Gothic lettering that’s still easy to read. One reviewer says, “The quality is insane”—take from that what you will.

Material: 18K gold plated stainless steel | Chain Length: About 18 inches plus 2-inch extender | Finish Options: Rose gold, yellow gold, and silver

 

Ross-Simons Italian Silver Heart Motif Bracelet

We’re in love with the vintage look of this bracelet, which has an adjustable bolo closure that works well for different wrist sizes and body types.

Material: 18K gold over sterling silver | Chain Length: Adjustable | Finish Options: Yellow gold

 

Milacolato 925 Sterling Silver Satellite Necklace

Great for layering, this satellite necklace has a dainty look that will perfectly highlight your collarbone area.

Material: 18K plated gold | Chain Length: 14 inches with 2-inch extender | Finish Options: White gold or yellow gold

 

What to Look for When Buying Gold Jewelry on Amazon

Material

Whenever you’re buying jewelry, the material is important to keep in mind. From gold-plated to gold-filled or solid gold (more on that below), a piece’s material determines how well it will wear with time. Generally, gold-plated jewelry involves two layers: first nickel, and then a thin layer of gold. If your skin is sensitive to nickel, you might want to opt for gold-filled or solid gold instead.

Finish

Gold jewelry generally comes in three different finishes: yellow gold, white gold, and rose gold. If you’re a gold loyalist and want to keep things consistent, make sure to opt for a finish that matches the rest of your collection. Otherwise, feel free to play around—rose gold can provide a softer vibe, while yellow gold offers a cool, vintage-inspired look. 

Style 

When shopping for jewelry, you’ll naturally want to keep style in mind. From trendy pendant necklaces to more timeless box chains, there are plenty of options to choose from. Make sure to think about how the piece will mesh with your existing wardrobe and other accessories. 

FAQ
  • What kind of jewelry is worth investing in?

    Much like your wardrobe, when it comes to jewelry, you’ll generally want to spend more on everyday pieces and save on trendy items. “I always encourage my clients to invest in high-quality, timeless pieces,” says Wood. “These will be the pieces that you will utilize year after year and will never go out of style.”

  • What’s the difference between gold-filled and gold-plated jewelry?

    Gold-filled and gold-plated pieces are both affordable alternatives to solid gold. The difference between the two is the amount of gold that’s actually used: Gold-filled pieces have multiple layers of solid gold wrapped around a base metal, while gold-plated pieces have a much thinner, single layer of solid gold plated on top of a base metal. Because of the amount of solid gold used, gold-filled pieces are less prone to tarnishing and generally last longer.

  • How should you clean and store gold-plated jewelry?

    Just like your favorite solid gold pieces, gold-plated jewelry can acquire buildup from everyday wear and exposure to your skin’s natural oils, along with lotions, makeup, and other products. It’s extra important to keep plated pieces clean and away from the elements to prevent tarnishing and fading. We recommend cleaning them every week or so with warm, soapy water—avoid harsher, chemical-based cleaners, as they can strip the gold plating altogether.

    As for storage, Wood recommends keeping pieces in plastic bags—”with as much air removed as you can”—to prevent tarnishing and extend the life of your jewelry. 

 

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The Best Amazon Gold Jewelry Jewelry of 2022 4

While Amazon might not be the first place you think of when it comes to jewelry, it turns out that the massive e-retailer has quite the selection. Particularly if you’re wanting to try your hand at a trend, it’s a great place to start—and for those wanting to drop a bit more on an investment piece, you can find jewelry from higher-end lines like Kate Spade New York and Ross-Simons. 

Along with style, when shopping for gold jewelry on Amazon, you’ll want to keep material and finish top of mind. No one wants to get a rash or green skin from jewelry, so be sure to opt for pieces that are either solid gold or gold that’s been plated over a non-alloyed metal like sterling silver or stainless steel. This will help ensure that your piece lasts for longer than just a season.

With that in mind, keep reading for the best gold jewelry pieces on Amazon, along with some help from stylist Amanda Wood.


Amazon Collection Round-Cut Birthstone Ring

Birthstone rings make a great gift to yourself or a loved one. Reviewers say these rings have a super realistic look and feel, with Swarovski crystals in colors that represent each month’s birthstone.

Material: 10K plated gold and cubic zirconia | Sizes: 6-8 | Finish Options: Yellow gold

 

NOKMIT 14K Gold-Plated Rings

You can get up to three of these versatile rings, which are thin enough for stacking or spacing out on different fingers. They come in sizes 5-10.

Material: 14k gold plated | Sizes: 5-10 | Finish Options: Yellow gold

 

Barzel Gold Anklet

Anklets can make a playful statement on warmer days, pairing well with jeans and sneakers or your favorite summer dress and sandals. We love this flat link option, which has a vintage-inspired look and comes in three different lengths.

Material: 18K gold plated metal | Chain Length: 9-11 inches | Finish Options: Gold

 

PAVOI 14K Gold Plated Sterling Silver Post Crawler Earrings

Maximize your ear space with a pair of crawler earrings, which add visual interest without requiring more than one piercing.

Material: 14K gold plated sterling | Length: 0.75 inches | Finish Options: Rose gold, white gold, and yellow gold

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The Best Amazon Gold Jewelry Jewelry of 2022 3

While Amazon might not be the first place you think of when it comes to jewelry, it turns out that the massive e-retailer has quite the selection. Particularly if you’re wanting to try your hand at a trend, it’s a great place to start—and for those wanting to drop a bit more on an investment piece, you can find jewelry from higher-end lines like Kate Spade New York and Ross-Simons. 

Along with style, when shopping for gold jewelry on Amazon, you’ll want to keep material and finish top of mind. No one wants to get a rash or green skin from jewelry, so be sure to opt for pieces that are either solid gold or gold that’s been plated over a non-alloyed metal like sterling silver or stainless steel. This will help ensure that your piece lasts for longer than just a season.

With that in mind, keep reading for the best gold jewelry pieces on Amazon, along with some help from stylist Amanda Wood.


Ross-Simons 8-9mm Cultured Pearl Double-Hoop Earrings

Classy yet unexpected, these double-hoop earrings are a great way to diversify your ear stack. We think they’d also make a great gift for upcoming birthdays or holidays.

Material: 14K yellow gold plated and freshwater pearls | Length: 0.75 inches | Finish Options: Black, gray, or white pearls

 

MEVECCO Gold Beaded Bracelet

Each bracelet is plated twice—first with 18K gold, then with a “lifetime protective finish”—to ensure longevity. Reviewers say that the pieces mostly live up to their claim, with a few saying that they started to turn after regular wear in the shower.

Material: 18K plated gold | Chain Length: 7.5 inches with 1-inch extender | Finish Options: Yellow gold

 

aubare Solid 14K Gold Thin Stacking Ring

Amazon’s handmade section is a great place to find high-quality pieces that are made to last. We’re partial to this stacking ring, which is made from a solid 14K gold wire that gives it a dainty, easily layerable look.

Material: 14K solid gold | Finish Options: Yellow gold, white gold, and rose gold

 

Kate Spade New York Idiom Bangles

With “Heart of Gold” engraved on the inside, these bangles make a thoughtful gift for loved ones (or yourself!). Each purchase comes with two bangles, great for layering or individual wear.

Material: 12K plated gold | Finish Options: Yellow gold

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The Best Amazon Gold Jewelry Jewelry of 2022 1

While Amazon might not be the first place you think of when it comes to jewelry, it turns out that the massive e-retailer has quite the selection. Particularly if you’re wanting to try your hand at a trend, it’s a great place to start—and for those wanting to drop a bit more on an investment piece, you can find jewelry from higher-end lines like Kate Spade New York and Ross-Simons. 

Along with style, when shopping for gold jewelry on Amazon, you’ll want to keep material and finish top of mind. No one wants to get a rash or green skin from jewelry, so be sure to opt for pieces that are either solid gold or gold that’s been plated over a non-alloyed metal like sterling silver or stainless steel. This will help ensure that your piece lasts for longer than just a season.

With that in mind, keep reading for the best gold jewelry pieces on Amazon, along with some help from stylist Amanda Wood.


Bling For Your Buck Thin Italian Box Chain Necklace

A basic box chain makes a great addition to anyone’s collection, perfect for showcasing charms and pendants or layering with your daily favorites. And while Amazon has tons of options in this category, we’re partial to this lightweight chain. It’s nickel- and lead-free, and reviewers say it lasts season after season. Bling for your buck, indeed.

Material: 18K gold over sterling silver | Chain Length: 14-40 inches | Finish Options: Yellow gold

 

micuco Small Huggie Hoop Earrings

These earrings are a favorite of the writer of this piece, who wears a pair almost every day and has had no issues with tarnishing. Opt for the three-pack if you’re looking to layer.

Material: 14K plated gold | Length: 6-10 millimeters | Finish Options: Yellow gold, white gold

 

Aobei Pearl 18K Gold Paperclip Chain Necklace

It seems like everyone is obsessed with paper clip chains this year, and for good reason: They have a distinct look that’s versatile without being boring, and even cheaper options look more expensive than they are. This pick from Aobei Pearl checks all of the boxes, earning high praise for its dainty look and “real deal” gold tone. While we wish it came in more lengths, it does have a 2-inch extender—so you can go from choker to collarbone-grazing necklace in no time.

Material: 18K gold plated | Chain Length: 16 inches plus 2-inch extension | Finish Options: Gold

 

Sannyra Safety Pin Hoop Earrings

Long gone are the days when you had to stick actual safety pins in your ears—just take this pair from Sannyra. With more than a dozen styles to choose from, they’re affordable enough to grab a few pairs for layering.

Material: 14K gold plated copper | Length: 0.8 inches | Finish Options: Yellow gold, silver

 

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commodity

The Best Amazon Gold Jewelry Jewelry of 2022

While Amazon might not be the first place you think of when it comes to jewelry, it turns out that the massive e-retailer has quite the selection. Particularly if you’re wanting to try your hand at a trend, it’s a great place to start—and for those wanting to drop a bit more on an investment piece, you can find jewelry from higher-end lines like Kate Spade New York and Ross-Simons. 

Along with style, when shopping for gold jewelry on Amazon, you’ll want to keep material and finish top of mind. No one wants to get a rash or green skin from jewelry, so be sure to opt for pieces that are either solid gold or gold that’s been plated over a non-alloyed metal like sterling silver or stainless steel. This will help ensure that your piece lasts for longer than just a season.

With that in mind, keep reading for the best gold jewelry pieces on Amazon, along with some help from stylist Amanda Wood.


Best Chain Necklace: Ross-Simons Italian 18K Gold Over Sterling Paper Clip Link Necklace

A favorite of Wood’s, this necklace offers an elegant take on the paper clip trend that’s been circulating on the internet. With a toggle closure and three length options to choose from, it’s a versatile piece that will pair well with other jewelry.

Material: 18K gold over sterling silver | Chain Length: 18, 20, or 36 inches | Finish Options: Yellow gold

 

Best Hoop Earrings:​MILLA 14K Gold Plated Hoop Earrings

These chunky, high-shine earrings make a great everyday piece—and reviewers say that they’ll actually last with everyday use (!). They’re also lightweight and comfortable, so much so that you might not even notice they’re there.

Material: 14K gold plated | Length: 0.5-0.7 inches | Finish Options: Gold or silver

 

Best Tennis Bracelet: PAVOI 14K Gold Plated 3mm Cubic Zirconia Classic Tennis Bracelet

It’s hard for cubic zirconia to look like the real thing, but according to reviewers, this piece is as close as you can get: One reviewer said it matched her real diamond bracelet. What’s more, it’s available in yellow gold, rose gold, and white gold finish options.

Material: Gold-plated brass and cubic zirconia | Chain Length: 6.5, 7, or 7.5 inches | Finish Options: Yellow gold, rose gold, and white gold

 

Best Chunky Hoops: sovesi Chunky Gold Hoop Earrings

If you’re looking for statement-making hoops, this is your pair. Available in three different finishes, reviewers say they’re lightweight and perfect for everyday wear. (They’re incredibly affordable, too, of course.)

Material: 14K plated gold | Chain Length: 25-50 millimeters | Finish Options: Rose gold, yellow gold, silver

 

 

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Who are De Beers’ competitors?

Ever since De Beers has been around, they’ve had a monopoly on the diamond market. By gaining control of supply, they were able to control pricing. At the turn of the 21st century, somehow this monopoly fell apart partly due to newly operated mines.


Russia: De Beer’s first diamond mine competitor

In the 1950s, Russia discovered new mines. These mines were a problem for De Beers, as they tried to maintain global control of the market. Alrosa, a state owned Russian mine, mines over 99% of Russia’s diamond production. Russia leads the world in terms of diamond production. At first, Alrosa marketed their diamonds as De Beers, but they quickly ended that contract. Now, Russian Alrosa markets their own diamonds, which makes them the world’s largest producer by volume.

Alrosa – Rough diamonds

Australia diamond mines came into light

In the 1980s, it was the turn of Western Australia to discover new mines. Rio Tinto, which owns the Argyle Diamond mine in Australia is another company that initially sold their diamonds through De Beers. In 1996 they created a department in Antwerp, Belgium, which helped them to end their contract with De Beers. These two companies were major factors in ending the De Beers monopoly and still to this day are huge competitors for the company.

Rio Tinto – Argyle Diamond Mine

Jewelry brands competing with De Beers

In addition to mining competitors, De Beers has had some retail competitors to their De Beers Diamond Jewellery. The first three brands that stated as number one competitors were Harry Winston, Tiffany and Cartier especially on the bridal market. These three brands have been part of the worlds retail market much longer than De Beers. As a reminder, Harry Winston, Inc. first opened their doors in 1932 in New York City. Tiffany & Co began selling jewelry in 1853 and Cartier started creating their first watches in 1904.

Bridal Iconic settings

These companies have since widened their repertoire, creating engagement rings that are in competition with De Beers. A Harry Winston classic, is their The One. This is designed with a micro pave diamond halo effortlessly surrounding the diamond or gemstone of your choice.

Harry Winston – The One, Oval-Shaped Diamond Micropavé Engagement Ring

Tiffany’s 6 prong Tiffany Setting has become one of the most popular engagement rings in the industry. Designed in 1886 by Charles Lewis Tiffany himself, this ring was very revolutionary. Tiffany showcased the entire diamond, unlike previous rings that were bezel set. The claw basket allowed for security as well as fully displaying the diamond.

Tiffany & Co – The Tiffany® Setting Engagement Ring in Platinum

Cartier’s Solitaire 1895 has been around since 1895, well before De Beers started creating jewelry. This simple setting is comprised of 4 prongs, with the diamond set high to allow for light to travel through the diamond.

Cartier – Solitaire 1895

De Beers first engagement ring, on the other hand, came around in 2002. Their first retail store, located on London’s Old Bond Street location inspired their first engagement ring design, ‘Old Bond Street.’ This classically designed solitaire has become a De Beers iconic setting. The simple solitaire houses the diamond in a V shape, allowing for excellent light and brilliance performance.

De Beers – Old Bond Street Solitaire Ring

While De Beers was once a monopoly, its competitors are what helped to take down this cartel. Through diamond mines in Russia and Australia, De Beers no longer remains to hold this monopoly. Even though they still have these competitors, as well as retail competitors, they still hold a very comfortable role in the diamond market.

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All you need to know about De Beers Diamonds

De Beers Diamonds

De Beers diamonds have been a prized possession for many years. Ever since the brand was launched, diamonds have been their sole focus. Their mission is to provide each and everyone with the most beautiful and brilliant stone they can find!


100 years to launch a brand

From the beginning, De Beers was all about diamonds. It took them over 100 years before they started producing jewelry, as their sole efforts were spent on diamonds. In 2017, they mined 33.5 million-carats of diamonds! This is a 22% jump from the year before. De Beers’ first purpose is to turn diamond dreams into lasting realities. They do this by following their values of being passionate, pulling it together, building trust, showing they care and shaping the future alongside their clients, the market’s needs and evolution. They work to do all these things in an ethical and sustainable manner.

De Beers Diamonds

De Beers – Rough Diamonds, Talisman Collection

The 4C’s diamond grading system

Constantly trying to better the diamond market, in 1939, De Beers created the industry’s first diamond grading system, adopted by the GIA called: the 4Cs. This grading system takes into consideration the carat, the color, the clarity and the cut of the stone. Internationally, all reputable labs use this system when grading diamonds, as does De Beers when choosing stones for their Forevermark brand of diamonds.

De Beers Diamonds

The 4Cs

Forevermark diamond’s selection

Forevermark has a rigorous selection process, with less than 1% of the world’s diamonds being selected. This process takes place at the Forevermark Diamond Institute, where they claim they go beyond just the 4 C’s, as they are looking for brilliance and beauty. The diamonds aren’t just graded after they’ve been cut and polished, but De Beers starts by looking at the rough. If the rough is not of superior quality, it isn’t even considered. Once the stone is cut and polished, they are looking for a polish that leads to the best brilliance. Cut is also very important as they want the best symmetry and durability. In regards to the specific 4 C’s, De Beers only chooses stones from 0.14-carats and up, D-L color, FL to SI2 clarity, and cuts of only Excellent and Very Good. Each Forevermark diamond is engraved with its unique identification number and the Forevermark icon. Each client will receive an Identification Card with the diamond’s details and some stones will come with a grading Report.

De Beers Diamonds

Forevermark – Beyond the 4Cs, Marquise cut diamond

De Beers’ mines and practices

De Beers mines for diamonds in Botswana, Canada, South Africa and Namibia. Some of their mines include, Jwaneng, Orapa, Letlhakane and Damtshaa in Botswana; Snap Lake and Victor in Canada; offshore and coastal mines in Namibia and Kimberley, Venetia and Voorspoed in South Africa. They state that they have a goal of sustainable development, in regards to mining and diamonds. They seek to understand and take responsibility for economic, social and environmental implications that can take place down the road.

The De Beers’ Best Practice Principles (BBP) requires that all laws are complied with and that there is no corruptions or money-laundering taking place. The BBP applies to all of the De Beers Group of Companies and Sightholders. They monitor healthy, safety, labor and environmental standards. The compliance of the BBP is verified by a third party organization, the Société Générale de Surveillance, each year. The entire De Beers conglomerate is based around diamonds. From the very beginning, they put much care and time into ensuring they were producing and purchasing beautiful and sustainable diamonds. These diamonds are of the highest quality and you can be confident in your purchase of a De Beers diamond.

De Beers Diamonds

De Beers Group is piloting GemFair, a programme that aims to connect artisanal and small-scale miners to the global market through digital technology and assurance of ethical working standards.

De Beers is going digital

Amongst most of the institutional jewelry brands you can find on the Place Vendome, De Beers is one of the rare to have heavily invested in digital. Understanding the potential and the opportunities mainly in Asia, the executive team leaded by their French CEO, François Delage, have established and well thought about marketing and global strategies going that way. E-commerce, WeChat, digital UX as in User Experience online, so on and so forth… place De Beers far ahead in terms of digital marketing. Considering the climax due to the COVID-19, De Beers may be in good position to fight the upcoming recession.

De Beers Diamonds

De Beers – Aura collection

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De Beers seen as a multiple brand company

De Beers Diamonds

Once a monopoly in the diamond market, De Beers is a major player in all parts of the diamond world. Hailing from South Africa and London, this corporation is more just than just a brand as it has become a worldwide diamond institution.


History of De Beers

By 2020 De Beers is officially a well-known name in the diamond world and to many consumers not necessary knowledgeable about the diamond nor jewelry industries. The De Beers Group of Companies specializes in many facets of the diamond industry, from diamond exploration and mining, industrial diamond manufacturing, retail operations and diamond trading.

Cecil Rhodes, a British businessman and mining enthusiast, founded De Beers in 1888. The name comes from two dutch settlers and brothers, Diederik Arnoldus De Beer and Johannes Nicolaas De Beer. They found diamonds on their farm in Kimberley, South Africa, and this land would eventually become the mines Big Hole and De Beers.

In 1929, Sir Ernest Oppenheimer becomes the Chairman of De Beers, and his son, Harry Oppenheimer also joins the company in 1934. Harry Oppenheimer is credited with De Beers advanced and extremely well known advertising campaign. In 1939, he heads to New York City to start on this advertising adventure. The best thing to come out of the trip, was the slogan, “A diamond is forever.” This changed the entire diamond business, as well as catapulted De Beers to the top of the diamond chain.

De Beers Diamonds

De Beers, the jewelry brand

De Beers sells approximately 35% of the worlds rough diamond production, and in 2001, they decided to take things to the retail world. The De Beers Group of Companies partnered up with LVMH, the most acclaimed French group in luxury goods, in order to establish De Beers Diamond Jewellery. In doing-so, De Beers became a legitimate and glamour brand offering diamond jewelry collections with a big portion dedicated to bridal and engagement rings.

De Beers Diamonds

In terms of extraordinary diamonds, one of the first stones De Beers Diamond Jewellery purchased is the Millennium Star. A 203.02-carat stone with a D color, Internally Flawless pear shaped diamond! To this day, De Beers still owns it. By 2002 they opened their first store, in London on Old Bond Street. With a growing success, they open their first international store in 2003, in Tokyo, Japan. They have since grown to over 30 stores worldwide, and in 2017, De Beers Group took over full ownership of De Beers Diamond Jewellery.

De Beers Diamonds

Forevermark by De Beers

In 2008, De Beers started the brand, Forevermark. This branded diamond is sold through many retail outlets, and can be identified by their inscription on every diamond of the Forevermark logo. Less than 1% of the world’s diamonds pass the test to become a Forevermark. These stones are hand-selected, with a responsible sourcing. The De Beers company mines in Botswana, Namibia, South Africa and Canada. Their promise is that a Forevermark diamond is beautiful, rare and responsibly sourced.

At the start of the 21st century, De Beers was a monopoly in the diamond market. This has since been overthrown, but it is clear that De Beers has a hand in all aspects of the diamond market. As their famous slogan suggest, diamonds and it seems De Beers itself, are truly something that will last forever.

De Beers DiamondsDe Beers Diamonds

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