The Diamond Ring For Every Bride: 3 Dreamy Styles From De Beers To Set Your Heart Afire

Of all the single items we wear, an engagement ring may just be the most meaningful. A ring is a circle, after all, and in its unbroken line, the concept of eternal and infinite love comes fully alive. It’s a timeless symbol and an age-old tradition, one that allegedly goes all the way back to ancient Roman times. And, much like the shape of a ring itself, the custom of proposing with one seems to go on and on. Wedding trends may come and go, but this tradition—much like a De Beers diamond—is forever.

That said, there’s absolutely no reason the engagement ring you choose must be “same-old, same-old.” These days, there are as many styles as there are types of brides. Modern, minimalist, romantic, dramatic—it’s up to you to decide. Just like choosing the ideal partner, the engagement ring that’s right for you is truly the one that sets your heart on fire. Let these five dreamy styles from De Beers be your guide.


Aura Fancy Colour Round Brilliant Diamond Ring 

De Beers Aura Fancy Colour Round Brilliant Diamond Ring

For the bride who doesn’t stick to the status quo, here is a statement diamond in ~3.32 carats of rare brown-orange. Sophisticated and unexpected, it’s destined to turn heads with every flash of your manicured hand. Plus, it comes with a unique origin story: The diamond’s unusual color is the result of the subterranean conditions in which it was formed. The round brilliant shape is complemented by a tight row of pavé diamonds—De Beers’s iconic Aura motif—and a gleaming, platinum band.

Statement Round Brilliant Diamond Ring 

De Beers Statement Round Brilliant Diamond Ring

Streamlined yet striking, this stunning solitaire is all about making the maximum impact with the cleanest of lines, thanks to a round brilliant diamond that’s set within a thick band of solid platinum. Not only will it layer easily with a wedding band, but the look is unfussy, understated, and totally refined. And, like all De Beers engagement rings, the interior of the band can be engraved with a sweet love note that only you know.

Aura Fancy Intense Pink Radiant-Cut Diamond Ring 

De Beers Aura Fancy Intense Pink Radiant-Cut Diamond Ring

There’s nothing sweeter—or more romantic—than the color pink; it’s a shade that’s long been associated with harmony, affection, and inner peace. This ethically-sourced ring captures it all in truly elegant form, thanks to a sparkling ~0.52 carat, radiant-cut diamond in a rare shade of vivid blush. Complemented by an 18K rose gold band and accented by a delicate row of mircopavé diamonds, it’s as sweet and romantic as your marriage-to-be.

If your diamond isn’t from De Beers… it may be a wiper!

jewelry

Do you know what that means? Well, the definition of a diamond wiper is nowhere to be found. Additionally, no diamond wiper can be found at De Beers. Andrew Coxon President of De Beers Institute of diamonds explains why.


A diamond seminar at the De Beers London offices is similar to a journey in heaven for jewel and stone lovers … who all of a sudden turn 4 years-old again. The sight of a newly acquired Barbie Doll has now been replaced by X-Carat diamonds worth X-Millions.

White diamonds on the side, Andrew Coxon who has been the President of De Beers Institute of diamonds since De Beers started retailing jewelry back in 2002 opening the first store on Bond St, in Mayfair London.

Coxon started the diamond seminar by explaining the time diamonds take to make an appearance on Earth and how time varies according to the volcanic activity that surrounded the stones to eventually bring them to the surface. The youngest diamonds are estimatied to be 900 million years old and the oldest are 3.4 Billion years of age, almost as old as the earth itself .

« Being considered a diamond expert, » humbly claims Coxon, « is just about how many diamonds you have looked at in your life. » And he has, more than anyone. Andrew Coxon emphasizes on how the natural transparency of a diamond is what makes the difference. With equal GIA certificate a stone can look more beautiful than the other. One of the reasons explains that the way the facets are cut is an important factor. If a diamond is cut for the weight rather than beauty, it is not good !

But one may wonder, how can two diamonds be the completly the same on the paper but different to the eye ? Andrew Coxon takes a simple example : tap water and mineral water, both are drinkable, both are pure yet both are different to your taste.

Francois Delage, CEO of De Beers explains that one of the reasons their diamond choosing « policy » became very popular with Chinese is because they understood very well the process as they can draw a parrallel with the Jade stone. Next to one another, jade stones look very different, rare or cheap … They have a similar way of thinking.

 

jewelryjewelryjewelry

A diamond seminar at the De Beers London offices is similar to a journey in heaven for jewel and stone lovers … who all of a sudden turn 4 years-old again. The sight of a newly acquired Barbie Doll has now been replaced by X-Carat diamonds worth X-Millions.

White diamonds on the side, Andrew Coxon who has been the President of De Beers Institute of diamonds since De Beers started retailing jewelry back in 2002 opening the first store on Bond St, in Mayfair London.

Coxon started the diamond seminar by explaining the time diamonds take to make an appearance on Earth and how time varies according to the volcanic activity that surrounded the stones to eventually bring them to the surface. The youngest diamonds are estimatied to be 900 million years old and the oldest are 3.4 Billion years of age, almost as old as the earth itself .

A brilliant cut diamond has 57 facets where the light changes according to how the facets are cut. « When the right eye agrees with the left eye (both eyes don’t see the same thing) then it’s « coup de foudre » says Andrew Coxon, « but you can cheat on the angles just to keep the weight, and 50% of the carat weight gets lost into polishing no matter what ! »

And that is a wiper !

The best diamond is the best that sparkles which is why they imagined a sparkling machine. The goal is to illuminate each set of facets at the same time in order to show and translate the dead angles that cannot be seen with the naked eye.

Unrivalled expertise if you ask… « Seing is believing, » claims Delage. Therefore, remember to never choose a diamond on paper, use your eyes. Bare in mind the 4C’s but pay close attention to the fire, the life and the brillance… for your own diamond safety !

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De Beers seen as a multiple brand company

De Beers Diamonds

Once a monopoly in the diamond market, De Beers is a major player in all parts of the diamond world. Hailing from South Africa and London, this corporation is more just than just a brand as it has become a worldwide diamond institution.


History of De Beers

By 2020 De Beers is officially a well-known name in the diamond world and to many consumers not necessary knowledgeable about the diamond nor jewelry industries. The De Beers Group of Companies specializes in many facets of the diamond industry, from diamond exploration and mining, industrial diamond manufacturing, retail operations and diamond trading.

Cecil Rhodes, a British businessman and mining enthusiast, founded De Beers in 1888. The name comes from two dutch settlers and brothers, Diederik Arnoldus De Beer and Johannes Nicolaas De Beer. They found diamonds on their farm in Kimberley, South Africa, and this land would eventually become the mines Big Hole and De Beers.

In 1929, Sir Ernest Oppenheimer becomes the Chairman of De Beers, and his son, Harry Oppenheimer also joins the company in 1934. Harry Oppenheimer is credited with De Beers advanced and extremely well known advertising campaign. In 1939, he heads to New York City to start on this advertising adventure. The best thing to come out of the trip, was the slogan, “A diamond is forever.” This changed the entire diamond business, as well as catapulted De Beers to the top of the diamond chain.

De Beers Diamonds

De Beers, the jewelry brand

De Beers sells approximately 35% of the worlds rough diamond production, and in 2001, they decided to take things to the retail world. The De Beers Group of Companies partnered up with LVMH, the most acclaimed French group in luxury goods, in order to establish De Beers Diamond Jewellery. In doing-so, De Beers became a legitimate and glamour brand offering diamond jewelry collections with a big portion dedicated to bridal and engagement rings.

De Beers Diamonds

In terms of extraordinary diamonds, one of the first stones De Beers Diamond Jewellery purchased is the Millennium Star. A 203.02-carat stone with a D color, Internally Flawless pear shaped diamond! To this day, De Beers still owns it. By 2002 they opened their first store, in London on Old Bond Street. With a growing success, they open their first international store in 2003, in Tokyo, Japan. They have since grown to over 30 stores worldwide, and in 2017, De Beers Group took over full ownership of De Beers Diamond Jewellery.

De Beers Diamonds

Forevermark by De Beers

In 2008, De Beers started the brand, Forevermark. This branded diamond is sold through many retail outlets, and can be identified by their inscription on every diamond of the Forevermark logo. Less than 1% of the world’s diamonds pass the test to become a Forevermark. These stones are hand-selected, with a responsible sourcing. The De Beers company mines in Botswana, Namibia, South Africa and Canada. Their promise is that a Forevermark diamond is beautiful, rare and responsibly sourced.

At the start of the 21st century, De Beers was a monopoly in the diamond market. This has since been overthrown, but it is clear that De Beers has a hand in all aspects of the diamond market. As their famous slogan suggest, diamonds and it seems De Beers itself, are truly something that will last forever.

De Beers DiamondsDe Beers Diamonds

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How to choose your De Beers diamond?

De Beers jewelry

At De Beers, De Beers wants you to make an informed decision when you choose a diamond. Drawing on 130 years of De Beers diamond craftsmanship, De Beers will guide you on a journey of discovery in search of a one-of-a-kind diamond. For any budget you may have, De Beers will give you the greatest number of options and ensure you get the best value.

De Beers jewelry

De Beers wants you to enjoy this journey too. Share De Beers’ passion for natural diamonds and why De Beers sees them as nature’s finest works of art. Appreciate what De Beers has learned as a diamond home since 1888.

De Beers jewelry

De Beers carefully hand-selects each diamond, evaluating them individually with the naked eye. De Beers seeks the perfect alignment of facets and angles to maximize the way the diamond reflects, refracts and disperses light. This not only represents the quality of the diamond, but also produces the ultimate sparkle, so you can be confident in your choice whether you buy online or in-store.

De Beers jewelry

When it comes to diamond selection, there is no doubt that De Beers is different. Not only is De Beers the originator of many of the techniques and standards used in the industry today, including a common classification system based on the 4Cs – cut, color, clarity and carat – De Beers’ assessments also go beyond traditional assessments. We recognize that while two diamonds may appear the same on a lab grading report, they may not actually be the same beauty.

De Beers jewelry

At De Beers, it is important that De Beers treat a white diamond’s color grade as an indicator of its rarity rather than an indication of its quality or suitability. While D (colorless) is the rarest, there is an equally pleasing range of shades all the way to Z, which will have warmer tones. De Beers offers a full range of products to give customers more choice. Warm white may suit you better than icy white, and because of its lower price, you can choose to buy a much larger diamond than you might think. Of course, any De Beers diamond you choose will be unrivaled because it will be gorgeously cut.

De Beers jewelry

In fact, you can enter the store to view De Beers True Brilliant diamonds through De Beers Iris. Here, you will be able to see the facets of the De Beers diamond shine simultaneously for maximum light reflection. De Beers is also proud that each of our diamonds has passed what is called the “Candle Test.” This is the most challenging lighting condition and therefore the most discriminating test De Beers can use to demonstrate the brilliance of a diamond.

De Beers jewelry

De Beers believes that the moment you can gain insight into your diamond and appreciate its personal identity, is the moment it becomes you.

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The best of De Beers jewelry3

De Beers jewelry

Since being the home of diamonds in 1888, De Beers has been a pioneer in the world of diamond perfection, guiding people on a personal journey of discovery. Using nature’s finest works of art, De Beers hand-selects the rarest natural diamonds to create unique designs, each as unique as the wearer.

De Beers jewelry

2012 – De Beers debuts at Paris Couture Week with the high jewellery collection ‘Imaginary Nature by De Beers’.

De Beers jewelry

2013 – A new engagement ring service is introduced: ‘For You, Forever’, gives clients the opportunity to individually select their own diamond, ring design and setting.

De Beers jewelry

2017 – De Beers announces a three-year partnership with UN Women to support women and girls in its operating countries, to challenge gender stereotypes and accelerate the advancement of women across the organization.

De Beers jewelry

2019 – The launch of the ‘Horizon’ ring sets a new aesthetic for the brand. Contemporary and playful in design, it becomes an emblem of freedom for the individual. The high jewellery collection ‘Portraits of Nature’ by De Beers also marks a first – never before has such a myriad of fancy coloured diamonds, both rough and polished, been used by De Beers in one collection, inspired by how light interacts with some of nature’s most colorful creatures.

De Beers jewelry

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The best of De Beers jewelry2

De Beers

2005 – De Beers launches the ‘Talisman’ collection, the first fine jewellery collection to showcase the natural beauty of rough diamonds alongside polished. An ancient setting technique called serti poinçon is restored to perfectly set rough and polished diamonds in gold, without claws, allowing diamonds to appear much larger.

De Beers’ fine jewellery brand continues to grow globally, opening its first international store in New York.

De Beers

2008 – The first De Beers store in Hong Kong opens its doors.

De Beers

2009 – De Beers launches the Enchanted Lotus collection, now one of the brand’s signature collections. The central motif traces the outline of the spiritual flower, symbolic of purity, serenity and eternity.

De Beers

2010 – The Dewdrop collection is launched, inspired by the freshness of morning dew collecting on leaves at dawn and speaking of new beginnings.

2011 – The first De Beers stores opens in Beijing.

De Beers

 

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