2005 – De Beers launches the ‘Talisman’ collection, the first fine jewellery collection to showcase the natural beauty of rough diamonds alongside polished. An ancient setting technique called serti poinçon is restored to perfectly set rough and polished diamonds in gold, without claws, allowing diamonds to appear much larger.
De Beers’ fine jewellery brand continues to grow globally, opening its first international store in New York.
2008 – The first De Beers store in Hong Kong opens its doors.
2009 – De Beers launches the ‘Enchanted Lotus’ collection, now one of the brand’s signature collections. The central motif traces the outline of the spiritual flower, symbolic of purity, serenity and eternity.
2010 – The ‘Dewdrop‘ collection is launched, inspired by the freshness of morning dew collecting on leaves at dawn and speaking of new beginnings.
2011 – The first De Beers stores opens in Beijing.
