Since being the home of diamonds in 1888, De Beers has been a pioneer in the world of diamond perfection, guiding people on a personal journey of discovery. Using nature’s finest works of art, De Beers hand-selects the rarest natural diamonds to create unique designs, each as unique as the wearer.
2012 – De Beers debuts at Paris Couture Week with the high jewellery collection ‘Imaginary Nature by De Beers’.
2013 – A new engagement ring service is introduced: ‘For You, Forever’, gives clients the opportunity to individually select their own diamond, ring design and setting.
2017 – De Beers announces a three-year partnership with UN Women to support women and girls in its operating countries, to challenge gender stereotypes and accelerate the advancement of women across the organization.
2019 – The launch of the ‘Horizon’ ring sets a new aesthetic for the brand. Contemporary and playful in design, it becomes an emblem of freedom for the individual. The high jewellery collection ‘Portraits of Nature’ by De Beers also marks a first – never before has such a myriad of fancy coloured diamonds, both rough and polished, been used by De Beers in one collection, inspired by how light interacts with some of nature’s most colorful creatures.